Cannes Lions

Time Spent

LEO BURNETT LONDON / MCDONALD'S / 2019

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Overview

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OVERVIEW

Background

The Chicken McNugget campaign ‘Time Spent’ aimed to bring young adults even closer to the brand, by leveraging their undying love for Chicken McNuggets. We had a great opportunity to tap into people’s true feelings for one of our most iconic products and use it to drive sales at the same time. It’s a love that’s so strong that when you’re not eating them, they’re hard not to think about.

It was a hugely successful campaign delivering 16.7% sales growth over the campaign period.

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