TWC’s tagline is “Whatever you’re passionate about, Time Warner Cable invents better ways to love it even more. Enjoy Better. Instead of telling customers they get access to the best in entertainment, TWC gave customers the opportunity to experience OUR world by creating TWC Studios as the physical embodiment of the “Enjoy Better” positioning. Customers fueled their passions at a six-day immersive brand experience in a 45,000 square foot space to explore, discover, interact and share their very own “behind the scenes” experiences. They learned about TWC’s latest products including the TWC TV, WiFi Finder and My Services Apps.

TWC’s marketing campaign leveraged a variety of channels and strategic tactics in order to build awareness, drive engagement and shift brand equity perceptions.

•22,000+ customers reserved tickets & 20,000+ customers attended

•Over 3B total impressions (national + local)

•12%+ overall TWC WiFi users in NYC during event week

•40% of Time Warner Cable Studios Attendees connected to TWC WiFi on-site

•Event awareness positively impacted brand perceptions, regardless of attendance

•Social media reach was triple average TWC campaign - 359M+ impressions

•Secured 6M red carpet live stream views (+23,900%)

•Generated 91M+ media impressions