For more than seventy-five years, Penguin has been the leading publisher of classic literature.

With nearly 2,000 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines.

Our role was to promote the timeless nature of Penguin Classics to a wider audience.

Great stories stand the test of time.

Great stories are timeless.

This is a universal truth that resonates with every reader, across every generation.

To illustrate this insight, we show different readers from different generations, all reading the same classic book.

Intricate details were meticulously crafted to reflect each period to make the campaign richer and more imaginative.

Moreover, they’re all completely absorbed and gripped by the same timeless classic.

Which just goes to show that great stories truly stand the test of time.

‘Timeless Stories’ struck a chord with readers. The campaign became a striking representation of the Penguin Classics brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to storytelling.