Spikes Asia
WIEDEN+KENNEDY, Tokyo / TINDER JAPAN / 2023
Overview
Entries
Credits
Execution
The film, “Konbini Girl”, features a young convenience store worker, watching others go out and make the most of their youth. After years of Covid restrictions she is just like the rest of us, stuck and unable to break out of her boring and monotonous life. We follow her daily routine: behind the counter greeting customers and scanning items. When she reaches out to grab another item, her hand graces another, eyes lock, and something sparks within her. We then dive into her imagination, where she experiences everything from love and friendship to the occasional heartbreak.
Suddenly, the film snaps back to reality. We see her swiping through the profiles of everyone she “met” in her daydream whilst on the app.
Through our protagonist, we get to know that a world full of new experiences are all just a swipe away on Tinder.
Tinder. Live Young Again.
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