Cannes Lions
ADAM&EVEDDB, London / JOHN LEWIS / 2016
Awards:
Overview
Entries
Credits
Description
Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the contents in the home remain undamaged and unbroken.
The advert reminds views that John Lewis Premier Home Insurance offers customers peace of mind, allowing them to enjoy family life’s ups and downs - knowing that they have protection in place, they can simply let life happen.
Execution
Casting is always important, but it felt even more so for the Tiny Dancer script. We were looking for a little girl who would put her heart and soul into the dance but naturally get parts of it wrong. It was a difficult balance to find, we searched up and down the UK for girls from theatre school, gymnastics and dance clubs. We knew when we’d found her. Bunny was so perfect that it was impossible to find a back up that came even close to being as good as her.
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