To launch the first-ever cereal version of this iconic treat, we paid homage to the warm nostalgia of the Hostess brand and gave the world a peek into the magical place they came from—a “working” bakery of tiny proportions! Designed after the original 1950s Hostess bakery, we mixed a little Wonka-like imagination with a lot of elbow grease, and the Tiny Hostess Bakery was born.

Built at 1/12th scale, it features all the rich details of a real working bakery—everything from an assembly line of tiny conveyor belts, to a sugar “powdering” station, and even a tiny break room!

We wanted to feel the richness and physicality of the bakery through the film, so we chose the more challenging route of modeling the entire thing by hand and shooting it in camera. Every detail was 3D printed, lovingly painted, electrically engineered, and meticulously assembled by hand!