Cannes Lions
JWT SPAIN, Madrid / SONY / 2013
Overview
Entries
Credits
Execution
Sony Pictures asked us to create an event to promote the film premiere of "The Vow," the absolute epitome of a romantic melodrama.
We came up with the idea of producing giant tissue boxes and placing them at strategic and highly visible locations in downtown Madrid. People could interact with the box and take their own giant tissue to wipe their tears when they went to watch the movie.
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