Since this branded entertainment case is an experiential event there are no imposed restrictions. Except of course the normal ethical ones.

The new dramatic piece “A dramatic surprise on an ice-cold day”, shot in the small town of Dordrecht on January 17th, also features the now famous red button as its centerpiece. When innocent passers-by couldn’t resist pushing it, pure TNT drama unfolds with an extra ‘engaging’ twist in a form of surprisingly close participation from the public. The chosen approach aimed to connect a new TV channel (TNT) and its specific offering (DRAMA) in the minds of people. So when they're in for some good drama, they will absolutely remember the dramatic series of events when pushing the “push to add drama”-button. The live stunt was filmed with 7 cameras. Afterwards the film was put on YouTube to extend the conversations and make this TV channel launch more shareable.

- Best talked-about launch in The Netherlands in the recent years

- An increase of 63% in the unique visits on tnt-tv.nl

- National and international press attention

- More than 8,5 million views on YouTube

- More than 205,000 Facebook shares

- More than 10,000 tweets