Cannes Lions

T.O by Lipton - A Revolution in Flavour

TRIBAL WORLDWIDE , London / UNILEVER / 2016

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Lipton’s T.O machine reinvents the way the world enjoys tea. A category-redefining

product, it theatrically brews over 35 different flavours in an orb that sits at the heart of the machine.

Bringing this revolution in flavour to life, our film creates a multi-sensory journey into the heart of the orb. Combining cutting-edge filming techniques, SFX and post-production with an incredible in-air and underwater performance by Cirque du Soleil, we follow the journey of three flavours as they are brewed to perfection.

Contemporary camera dynamics place us in encounters with each flavour. Both the camera and performer's movement are swift, agile and precise; qualities synonymous with the precision, delicacy and dynamism of the T.O. Not merely observers, instead we’re pulled into the action through the immersive camerawork, building to a climactic finale as performers galvanize the water before us and seductively unveil the machine.

Une Revolution des saveurs - A revolution in flavour

Outcome

To create an artistic impression of tea leaves dancing and blending inside the T.O. orb, Cirque du Soleil performed underwater in original outfits representing specific flavours -

each one behaving as the leaves, capturing the spirit and essence of the brewing process. The production had to combine bespoke art department innovation with cutting-edge camera techniques and unique aerial and underwater choreography.

The production ‘firsts’ included the building of bespoke high pressure water tanks to house

2 dancers within a seamless frame, new liquid formations through non-toxic chemical R&D designed to behave in a certain way underwater, unique wardrobe creations each of which were lined with micro pumps and tubes which secreted red and yellow liquids as well as bubbles - all of which took 5 months research to perfect. Other firsts included Cirque du Soleil performing upside down and underwater choreography for the very first time in the company’s history.

Similar Campaigns

12 items

1 Cannes Lions Award
#HelpAChildReach5

MULLENLOWE SINGAPORE, Singapore

#HelpAChildReach5

2017, UNILEVER

(opens in a new tab)