In a real Google image search, we found out this insight: there are customers who can’t resist to enjoy their to go meals, as they eat them right outside McDonald’s doors. Our “To go. Or not.” photography recreates these real moments by imitating the movement and speed with which Google Street View images are taken; with blurry edges, objects in movement, and unaltered restaurants. Also, we chose muted colors to further reinforce a raw and real time aesthetic.