The story was told from inside a girl’s mind as she struggled with depression. It showed her everyday struggles, view of the world, perceptions of daily life and feelings on the surrounding reactions towards her condition – all told from her point of view.

The video built to a breaking point, where it then paused and asked the audience to choose if they want to continue to listen or not.

After the audience clicked to continue, it revealed that even their small action – a click – was already enough to save the girl’s life. She expressed gratitude and spoke from a first person point of view to tell the audience how they can most simply help victims of depression and accommodate their symptoms.

An interactive video is was produced with a “call to action button” to engage the audience.

During a pause in the middle of the video, we inviting invited the audience to play a role in the story, and encourageing them to actively participate in the campaign.

Then wWe then took this to the street, playing the video on a monitor on the side of a large truck that was strategically positioned at various teenager hangout crowded areas. Set We set up an an interactive device – a physical button, and started playing the video, and waiting for the action from the audience.

After the launch, we went online to further spread the wordds. We fFully utilized the interactive capability capabilities of internet and to create the the “call for action” connection. The video will plays until halfway, then and pauses until the audience clicks to continue, helping shape the story.

The trucks were stationed at 3 locations spread across two major city areas: Quarry Bay, Causeway bay, Kowloon Tong.

The online film was featured on Facebook and Youtube.

Up to May 1, 2017

Total Impression: 4,168,843

Banner hit rate: 21.20%