The creative idea is Aya’s “message for Japan women’s soccer”. Aya, the captain of Japanese National women’s soccer team, is famous for her dedicated soccer style. Just after Japan won silver in the FIFA world cup, Aya said, “To make Japanese women’s soccer not just a temporary boom, but into a culture”. This message reflecting her strong and original brief had an enormous sensation. This films idea is to search the essential meaning in her message, and spread it to people all over Japan through the comment of young girl’s soccer players that were inspired by Aya’s soccer life.

Two films and interview journal were released on toto/BIG official website in February 2016, when ROUND2 of FIFA world cup was held. The first film focus on Aya, and second one focus on children. It was broadcasted in half-time of soccer broadcasting. And to scale it, panel discussions of soccer celebrity were published for three times on biggest soccer specialized website in Japan. Also, with hashtag “#to make women’s soccer into a culture”, people share the movie and their comments.

In total, the website got 130 hunred pv and “#to make women’s soccer into a culture” was tweeted. In addition, TV support center got some calls of comments regarding the movie, such as “the movie was great” , after broadcasting.