Cannes Lions
FUEL LISBON, Lisbon / AMCV / 2018
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From #MeToo and #HeforShe to #ImWithHer and #EffYourBeautyStandards, so-called feminist hashtags are used to amplify the message of female empowerment and gender equality.
However, Associação de Mulheres Contra a Violência (AMCV), the Portuguese Women Against Violence Association, is going beyond the hashtags with a bold new print ad.
On International Women’s Day, AMCV, a NGO that tackles continued violence against women, published a print ad with a number of sobering stats that illustrate the ongoing violence against women.
The ad wanted to remind everyone that even on International Women’s Day, millions of women live in places where violence against them is a societal norm.
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