The Japanese have a habit of airing futons outside on sunny days. That makes the weather on the day important, so most people check the weather forecast in the morning. However, the air has become dirtier due to exhaust gas, pollen, and so forth in recent years. The issue has been that the futons get dirty when aired outside.

We use the format of a weather forecast, where the weathercaster explains the weather with a futon bedding in hand. They declare that the air is actually dirty even if the sun shines. They convey the product message that Resesh is needed when airing futons, and pitch the product.