Managing the brand's contact points during the event was part of the challenge. Intricate details of aroma properties of Palmolive Sensual were employed to ignite all senses. Sight, by flower decorations and movie previews (Valentine's Day love films.) Sound, with a concert by a top acoustic artist. Scent, with aromatic candles and sprays throughout the event. Taste with natural food and drinks. Touch, by attractive masseurs to demonstrate the art of massage.

The event generated a lot of free publicity across all disciplines-TV Entertainment News, TV Social News, press releases, PR etc. We generated around 200% of initial investments and the brand is showing growth in market share despite the bombardment of mass media weights employed by competitors.