Cannes Lions

TOKYO INTERNATIONAL FILM FESTIVAL

HAKUHODO, Tokyo / UNIJAPAN / 2014

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Overview

Entries

Credits

OVERVIEW

Description

The festival has had an ecological and static image based on green colored design.

We proposed that this static image should be turned into a festive image for Film Lovers.

Execution

The concept of the new Logo is “Sharing Love for Film across the border”.

Simple design with a mixture of the universal icon Heart Shape and symbolic Film Camera motif encourages people to understand the meaning.

Outcome

The logo totally changed the conventional static image of the festival and recorded twice the visitor numbers of recent years' events.

The new logo became a symbol of the lively film festival for Film Lovers.

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