Cannes Lions
SOMESUCH, London / ADIDAS / 2016
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‘TOKYO “Where do you know me from”’ follows revered British Grime artist, Stormzy, as he arrives in Japan for the first time to play a show at Circus nightclub in Shibuya. During the trip Stormzy meets with Japanese streetwear legend and adidas Designer NIGO® who the Year before requested Stormzy to be the face of his adidas Originals/Nigo campaign.
Stormzy’s star has continued to rise at an astronomical rate since the original collaboration by the two cultural pioneers and, as they join forces again for the latest adidas Originals collection, the film — part documentary, part music video – provides a mix of stolen moments of spontaneity and reflection with more surreal synched performances.
Tokyo acts as the film’s third character — a vision of the future that ‘south London boy’ Stormzy is headed.
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