Cannes Lions

TOM

Y&R SOUTH AFRICA, Cape Town / GUN FREE / 2014

MP3 Original Language
MP3 Original Language
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Historical/local/national relevance:

With the ongoing Oscar Pistorius trial, the spotlight is once again on the high levels of gun violence in South Africa. Every day, eighteen people are shot and killed and over 50 firearms are stolen or lost. Legally and illegally owned firearms perpetuate this problem. Gun Free South Africa leveraged this furore to highlight the dangers of owning a firearm.

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