BRIEFING:KETCHUP REPORT promotes the new Heinz Tomato Ketchup in the Japanese market, featuring an "upside-down bottle" and "stay-clean cap."CONCEPT:In order to present the product features from the consumer's viewpoint, 57 documentary short films are put on view, reflecting plain and straightforward reactions of people on a street as they experience it for the first time.The keywords are embedded in all videos in order to propel visitors to watch videos from one another. The Search-Engine-Like interface is designed as most internet users are now accustomed to "searching" their interest online.