Cannes Lions

TOMATO KETCHUP SAUCE

IMAGINATIVE , Tokyo / HEINZ / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

BRIEFING:KETCHUP REPORT promotes the new Heinz Tomato Ketchup in the Japanese market, featuring an "upside-down bottle" and "stay-clean cap."CONCEPT:In order to present the product features from the consumer's viewpoint, 57 documentary short films are put on view, reflecting plain and straightforward reactions of people on a street as they experience it for the first time.The keywords are embedded in all videos in order to propel visitors to watch videos from one another. The Search-Engine-Like interface is designed as most internet users are now accustomed to "searching" their interest online.

Similar Campaigns

12 items

Other MCs

AFRICA CREATIVE DDB, Sao paulo

Other MCs

2024, HEINZ

(opens in a new tab)