Tommy Hilfiger wanted to create a shared experience that would give people a behind-the-scenes look at fashion week while providing them an exclusive opportunity to shop their new collection. To do this they created a platform that actually made watching and shopping better for people when they enjoyed it together.

Tommy X SideFlix was an experience that brought together friends in real life to watch and shop the new Tommy line during Fashion Week 2018. Using Facebook Messenger’s Games Platform, SideFlix unlocked synced content and shopping opportunities when people placed two or more mobile devices side by side. The more people who joined in, the more shoppable content was made available from Tommy's Shanghai, NYC, and Tokyo Fashion Week shows and events.

Tommy's fashion-savvy audience of men and women are known for their affinity for technology and specifically, for their use of Facebook Messenger. SideFlix used Messenger’s Instant Games platform to create a shared and shoppable content experience that proved to be the perfect vehicle for launching Tommy's 2018 Fashion Week.

SideFlix is a brand new viewing and shopping experience that works with Facebook Messenger’s Instant Games platform. It enables users to link screens together to create a seamless experience with 2, 3, or 4 devices. X-device sync is integral to operating the SideFlix experience. Through the use of timesync we were able to seamlessly coordinate display viewing to within .001 seconds by having the host device send the exact time-codes to friends joining in the experience.

Viewers were then able to favorite Tommy Hilfiger fashions. Each experience contains multiple products which were then pinged to people using the Facebook Messenger API where users can simply add the products to their personal shopping cart and purchase.

Tommy X SideFlix was the global introduction of this new SideFlix technology. SideFlix will surely open whole new possibilities for innovators to tell stories and bring people together in the years to come.

• In 3 weeks, 21k unique people shopped in SideFlix

• For every additional person who joined, the amount of time spent in the experience doubled