Each spot was created from a single continuous shot to convey the feeling of a real life moment. A simple, beautiful, but consequential moment. We were searching for the authenticity of real life and for this reason, where possible, we cast regular folks over professional actors - people from all different backgrounds and all different walks of life. Just as every spot was filmed at a location where people currently live and work. The driving principle was to strip away almost all artifice to give an honest, human look into those little tiny moments which present momentous change. As the audience we feel every second on the screen and just like our lives, nothing is edited out of the final cut.