Instead of talking to lovers on that day, we targeted broken hearts, giving them a unique promotion.Revenge is the best way to pay back an ex for SOME of the pain and suffering, but… does common revenge really make up for a heart that is scarred for life? No! With this in mind, Paso de los Toros offered to every broken heart a very special prize: the possibility of immortalising their revenge. Broken hearts were invited to express themselves through www.sendamessagetoyourex.com with an incentive: the best messages would be immortalised in a book.72 messages were selected and thus became eternal.The book 'Immortal Revenge' was made available in bookstores throughout the country.

Over 100,000 visits to the site.Over 6,000 messages.Over 2,000 books sold in 3 weeks.72 ex's with peace of mind.