Cannes Lions
Y&R SINGAPORE, Singapore / HASBRO / 2009
Overview
Entries
Credits
Execution
We found an actual construction yard hoarding and converted it into the wooden sides of a sandpit.
Outcome
The ‘sandpit’ was seen by many motorists and created a lot of excitement among the target audience - kids aged 6 - 12. As of this writing, sales have increased about 3%.
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