INSIGHT: VW Park Distance Control signals you when you’re getting too close. IDEA: Apply that warning signal to a real life situation where a man is getting too close to a woman he has just met for the first time.”

The key to casting for this execution was to make sure our “IT Brian” was suitably un-hinged but still believable - just like any Brian from any IT department. You also had to feel for Susan being put into this awkward scenario. The final combination makes you feel adequately awkward for Susan but, most importantly, suitably freaked out by Brian.