Cannes Lions

TOOHEYS EXTRA DRY

EXIT FILMS, Melbourne / undefined / 2012

Awards:

1 Shortlisted Cannes Lions

Overview

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Credits

Overview

Description

Opening on a single deer, staring out the window and we feel there is an energy and anticipation about the upcoming night.We cut to various shots of deer in streets, coming from houses and gardens, many different groups joining as a herd starts to develop. The music builds as the herd grows and their momentum quickens.An epic scene builds as different groups of deer come together – the city their destination. The streets are filled with deer as they take over the city and the full extent of the migration becomes evident. We move to the interiors of venues, as they head into pubs and bars for their night out.Back out onto the streets, deer trot past a kebab store where another group of deer are eating at the counter.It’s now early morning as we cut a group of deer making their journey home. In the group, a stag turns towards the camera as the super ‘The Beer for the Nocturnal Migration’ appears.Cut to close-up of the stag looking at camera.The Tooheys Extra Dry bottle comes onto the screen over the stag’s head, and the super ‘The Clean Crisp Taste’ appears beside the bottle.