Cannes Lions

TOOL BOOK

SENSETEAM, Shenzhen / SENDPOINTS / 2011

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Overview

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Credits

Overview

Description

“BIG BUSINESS 3” gathers annual report designs from the top 500 brands worldwide. We express the philosophy of life behind “BIG BUSINESS 3” with unique art form and innovative visual design. Thus, our readers could have a better understanding of what the book aimed to say.

Execution

The whole book is collaged by money, combining faces, wealth and book design. It provides a new visual for people to see books from another angle, and to rethink the influence of ‘money’ and ‘desire’ on people.

Outcome

We promoted this book via traditional media, such as posters and outdoor advertisements. Other new methods were also applied. For example, we took part in the ‘Butterfly Effects’ exhibition in Shenzhen He Xiang Ning Art Museum with “BIG BUSINESS 3”. By transforming the book into installation art, we broke its limitation. It had deep influences on Great China, and infused new energy into Chinese culture.

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