Cannes Lions
EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2005
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Description
A guy cleans his car with great care making a scraping noise. It seems like the guy is not only removing the dirt but also the paint. He shows no reaction and continues cleaning. When he’s done, the car looks terribly damaged. The guy smiles happily and walks away.
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