All over the world, nothing is more famous at Burger King than the WHOPPER, its mythical and first burger ever created in 1954. An icon for some people who could do (almost) anything for it.

But there is a problem with this burger. You can't keep its delicious taste in mouth forever. Well, excepted if you stop brushing your teeth.

To avoid our (partners) fans support this situation, we had an idea. Create the first toothpaste that tastes the WHOPPER : WHOPPER TOOTHPASTE. A revolutionary innovation that will keep your breath ""WHOPPER fresh"" longer than ever.

To reach and amuse the largest audience possible, we've chosen to mock a very common and famous advertising cliché: a toothpaste commercial.

Like every toothpaste commercial, we recruited an handsome blond actor (this perfect guy who doesn't look at anyone else you may know in this world) who had to take a radical decision: stop brushing its teeth to keep longer the taste of the WHOPPER in its mouth. This radical decision may be efficient and could also be difficult to live for your close ones. But hopefully, like every toothpaste commercial, there is a miracle solution presented and sold by a very serious scientist and a 3D product demonstration: a WHOPPER TOOTHPASTE.

As all these clichés are well known everywhere (we all see these commercial on TV for years), people and medias over the world have been amused and relayed this (ridiculous) video.

The results of our 1st april (well 29th march) were impressive.

12 countries (France, US, Brazil, Italy, Swiss, Austria, Sweden, Norway, Koweit, Portugal, Russia and Germany) run the campaign,

WHOPPER TOOTHPASTE reached over 1.7B contacts over the world.

People really enjoyed our prank (more than 190K positive interactions on our publications) and massively shared the video (over 800 000 shares on Social Media) as did the medias (about 600 medias releases in about 40 different countries).

With no media investment, this huge reached has generated more than 8.5 million euros of earned media.