Cannes Lions
ALMAPBBDO, Sao Paulo / EDITORA TODAS AS CULTURAS / 2011
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VacationsOpen on stunning pictures of beautiful landscapes around the world. We see one picture at a time, and they all feature the months in which they were taken. First, we see a picture from January. Then, we see another one from February. After this, we see March, then April, May, and so on.The sequence goes on until November. Right after this month, we finally get to see who was actually looking at the photos: a common journalist whose reality is far from being glamorous or sophisticated. That’s when we see the concept: “Vacation. Nothing is more brutal for our journalists.”
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