With its positioning, Topper says you must 'Leave your heart on the court', no matter what sport you are playing. To leave your heart on the court is a Latin expression that means you must play with passion, guts, playing every minute as if it were the last one. To leave your heart on the court is to have given the best of yourself and a little more. This action pushed the consumers to stretch further and literally leave their hearts on the court. Through an agreement made between Topper and the INCUCAI (official organisation for organ donation and transplants) people were invited to donate their hearts.

During 2011, 118 hearts were transplanted in Argentina. During the action, it took only 3 days for more than 100 people to donate their hearts. At the same time wide press coverage was achieved and the genuine emotional bond was strengthened with its target audience.