Cannes Lions
WIRZ BBDO SWITZERLAND, Zurich / IKEA / 2017
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The film is a portrait of the fictitious character Torbjörn Lundberg, furniture impersonator from Malmö. As a stand-in for pieces of furniture on the photo set he ensures that chairs, tables, lamps and shelves are shown quite literally in their best light. And he is clearly one of the best who ever did this.
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