Cannes Lions

TORCH

KBS+, New York / BMW / 2014

Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In 2014, the world was introduced to the first-ever BMW 2 Series. It's a new car inspired by the BMW 2002 — an iconic, revered car from the 1970s. The TV spot shows the “torch” being passed from a vintage 2002 to the new, sporty 2 Series.

Similar Campaigns

12 items

Calm Wash

GOODBY SILVERSTEIN & PARTNERS, San francisco

Calm Wash

2021, BMW

(opens in a new tab)