Cannes Lions

TORONTO HUMANE SOCIETY

LEO BURNETT TORONTO, Toronto / HUMANE SOCIETY / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

Re-brand the THS so it’s no longer known as the place where sick, abandoned and old animals go. In addition, give the THS a look and feel that’s inviting and reflects the joy of animals and the people who work there.

Execution

Adopt a new life. A way of telling people that adopting a pet from the THS not only benefits the pet’s life but theirs as well. Also, to use design and colour to help people understand the THS is a warm and friendly place with animals suitable for adopting.

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