Cannes Lions
LEO BURNETT TORONTO, Toronto / HUMANE SOCIETY / 2008
Overview
Entries
Credits
Description
Re-brand the THS so it’s no longer known as the place where sick, abandoned and old animals go. In addition, give the THS a look and feel that’s inviting and reflects the joy of animals and the people who work there.
Execution
Adopt a new life. A way of telling people that adopting a pet from the THS not only benefits the pet’s life but theirs as well. Also, to use design and colour to help people understand the THS is a warm and friendly place with animals suitable for adopting.
Similar Campaigns
12 items