As a global Branded entertainment program, the biggest restriction is language. Using YouTube as a platform allowed us to get in most countries with original content in English and subtitles in others. For most countries, participation of the audience happened within Facebook since it already includes a fairly robust translation tool. China was the only exception as it had restrictions on some of our key sites (YouTube, Facebook, Twitter). We ran the entire program separately there with local websites.

A sci-fi comedy called "The Power Inside" starring Harvey Keitel. Celebrating the most powerful Intel chip to date, the strange story is of an alien invasion in the form of mustaches called Uricks and the quest to destroy them using the product as the weapon. New to this film, we let the audience decide which part they preferred to play, saving the world as Guardians or helping destroy the world as Uricks.

"The Power Inside" had over 74 millions views worldwide and a 93% approval rating. The series remained on the AdAge viral video chart for seven weeks (4X as the #1 spot).

Over 500 original press articles were generated about the campaign, and Intel +Toshiba reported a 37% increase in purchase consideration. 22 countries participated. But the best part was that Best Buy sold out of the of the Toshiba Ultrabook during the duration of the campaign.