Head & Shoulders isn’t just for the hair on top of your head. It also provides dandruff protection for your beard.

Since 2009, Google searches for ‘beard dandruff’ have grown 660%, mirroring the growing popularity of ‘hipster’ beards in western culture. Beards have made a huge comeback over the last 6 years in the UK and the search data points to a whole new problem it brings that no brand is talking about but which consumers are actively interested in.