Cannes Lions
Y&R PHILIPPINES, Manila / COLGATE-PALMOLIVE / 2010
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Description
Colgate prevents mouth bacteria from multiplying – more so overnight – averting the experience of bad breath in the morning. In between sign off at night & sign on early morning, TV stations in Asia show a static screen. A creative use of the screen wasemployed to flesh out the promise of Colgate Total. What begins as static becomes germs multiplying furiously, setting the stage to pitch the brand.
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