Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2015
Overview
Entries
Credits
Description
When we researched the target market, we discovered that although many people purchase these vehicles with the intention to travel to wild and distant places, few ever go. And that's a good thing. Because although a Volkswagen Touareg can get almost anyone into these extreme environments, it can't help them once they’re out of the vehicle.
Similar Campaigns
12 items