Cannes Lions

TOUAREG

OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2015

Presentation Image
MP3 Original Language
MP3 Original Language
MP3 Original Language
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

When we researched the target market, we discovered that although many people purchase these vehicles with the intention to travel to wild and distant places, few ever go. And that's a good thing. Because although a Volkswagen Touareg can get almost anyone into these extreme environments, it can't help them once they’re out of the vehicle.

Similar Campaigns

12 items

1 Cannes Lions Award
AIRBAG CYCLIST

GREY MÈXICO, Mexico city

AIRBAG CYCLIST

2016, VOLVO

(opens in a new tab)