Cannes Lions
SAPIENTNITRO, London / NATWEST / 2015
Overview
Entries
Credits
Execution
Working closely with NatWest, RBS and Apple we created:
• an onboarding experience to introduce the new functionality.
• Customizable controls in the app giving customers the option to choose a login method
• A model that paves way for use of other biometric authentication methods on the mobile app
Outcome
The results speak for themselves:
• In just five days 72% of all capable iOS logins were via TouchID
• App store reviews went from 3 stars to 4 stars with the release of the update.
• Over 8000 references to RBS & NatWest on Twitter in the first 24 hours after launch
• Tweets from BBC News (3M+ followers), The Guardian (3M+ followers), Money Saving Expert (170k followers), The Drum (120k followers), BBC Technology reporter Rory Cellan-Jones (140k followers)
• Traditional media coverage included the above as well as The Daily Mail, The Mail, The Herald, ITV-1, BBC Radio, The Daily Telegraph, The Metro, and The Financial Times amongst others.
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