.idea

Playing with people´s curiosity, we left a Sony Tablet in a sofa placed in the middle of one of the busiest squares in Madrid, Plaza de Callao. And in front of it, we constructed a large-scale tablet that had an orchestra with 12 musicians live, motionless, staring at the chair. And we waited. Every time someone sat on the couch and picked up the device, they could choose a song that musicians played live before their eyes (they could even stop the performance!) making a clear and entertaining demonstration of the product´s use.

.results

We exceeded the goals set with thousands of views and likes on YouTube, thousands of Facebook shares, thousands of PR comments and google results. And most importantly, all the people who participated in the live event and could become "orchestra directors" taking the New Sony Tablet in their hands, feeling a real touch experience.