The state of digital media in Lebanon is, at the moment, very promising with a great will in the market to expand. While the offline activations still receive valuable attention, the digital progression is average but definitely moving towards a remarkable direction. Brands are starting to realize that social media is a platform to interact with the consumer on a personal level.

Touch, the leading telecommunication company in Lebanon, adopts a dominant, exciting and identifiable manifestation on most social media platforms. touch realizes the depth of communication by breaking the barriers between the brand and the consumers allowing for a healthy dialogue. touch is always available and accessible through its multiple digital channels, following the paradigm shift of consumers in the retail industry, and it believes in prompt solutions, self-service and full time customer support.

The increase in the number of fans on Facebook has also allowed touch to establish a digital identity that is not merely promotional, but also entertaining and comical. Along with Facebook, touch took on the twitter sphere with full-fledged customer support. touch is of the top local and regional brands on Twitter with more than 50,000 followers. With touch’s profoundly visual strategy, social interactions have never looked better!