We teamed up with the Society for the Prevention of Cruelty to Animals (SPCA) to stop the use of electric shock collars for dog training purposes.

We rounded up Singapore’s toughest people and got them to try on a 4500 volt dog collar. To bring awareness that these collars are still widely used in Singapore, the resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicted.

With this campaign, we aim to shift and raise questions to Singapore public’s opinion of shock collars and promote force-free training methods.