Monkey vs. Notebook. See what a Panasonic TOUGHBOOK can withstand.

The 'MONKEY-PROOF.COM' microsite is the landingsite for our viral spot. We seed the spot in Germany, France and Great Britain. The viral spot leads the audience to the 'MONKEY-PROOF.COM' microsite.

The definition of the project was to develop a viral marketing campaign for the TOUGHBOOK EXECUTIVE-Series showing the key product features.Microsite elements: the viral spot, more tests to show the laptop features, a lottery, download screensavers and viral spot, tell a friend option, link to e-shop and to 'best in test'