Cannes Lions

TOURISM

Y&R MEXICO, Mexico City / CONSEJO DE PROMOCION TURISTICA DE MEXICO / 2004

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The story of an old Mexican woman when she first meets her grandson and sees the sea. This is because her son, who has lived in the US since he was very young, has for the first time come back to Mexico to visit her. This commercial is an invitation to Mexican immigrants to come to Mexico for vacations.

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