Cannes Lions

TOURISM IN SPAIN

ZENTROPY, Madrid / SEGITUR / 2004

Awards:

2 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

Description: interactive development of Spain Marks' campaign. The concept is based on the marks Spain leaves after you visit it.

Objectives: to build an image of Spain as a destination for quality tourism and generate traffic to www.spain.info.

Target: men and women over 18 years old, internet users who travelled abroad in the last year.

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