Internet campaign for the Israel Ministry of Toursim. Objective: to encourage domestic tourism in Israel. Slogan: Especially Now, Vacation in Israel. Banner: "The Land is So Very Good" (well-known biblical quotation, "The Land" being how Jews refer to Israel. The campaign was posted on leading sites popular among Israeli Internet surfers: Walla, Nana, ynet, Ma'ariv Internet and others, through image banners including sound and linked to a site constructed for the campaign. The site features an interactive map incorporating the details of tourist organisations throughout Israel.