Cannes Lions

TOURIST OFFICE

BDDP UNLIMITED, Paris / OFFICE NATIONAL MAROCAIN DU TOURISME / 2012

Film
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The film introduces the new slogan, “Morocco, the country that travels within you”. It expresses the idea that Morocco is such a unique country that upon your return, the spirit of the country stays with you, in a deep, long lasting way. To shoot this ad, the agency enlisted Norwegian director Lars Tovik, whose sensitivity is so profound that he can actually bring to life the emotional essence of the landscapes he films.

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