In 2013, the client wanted to have a communication campaign that demonstrates OLFA cutters as the superlative brand in the market and to expand the customer base from the existing number of users.

For the final design of the creative work, we decided to combine the product selling together with the product demonstration display. To do so, we created a ‘Pop-Up Store’ where every structure down to the smallest details of the store was crafted from cutting and engraving paper into the desired shapes. Every single detail of the store was using different models of OLFA cutters in order to demonstrate the product performance and suitability of a wide range of OLFA cutters in every tasks required of it.

• In one week, over 20,000 people visited the store.

• Sales increased by 200% comparing to the normal shop.

• Free earned media as a number of websites reported on the store.

• The store ignited interest in art of paper cutting.