Cannes Lions
TBWA\MANCHESTER, Manchester / SMYTHS TOYS / 2015
Overview
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We devised a range of disguisable carrier bags for Smyths Toys Superstores in the run up to Christmas. The bags were offered to parents at the till instead of the usual bags; so Mums and Dads alike could now sneak Elsa or Buzz into the house without raising the slightest suspicion from their children.