Cannes Lions

TOYOTA AUTOMOBILES

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2001

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Toyota's website in the U.S. is designed to provide all the information a new car shopper could need to make an informed decision on buying a Toyota.Our design for the new site attempts to make it as easy as possible for users to see the full breadth of Toyota's offerings and/or go directly to the vehicle of their choice.The site also coordinates with the printed brochures we produce. Included throughout Toyota's product catalogs are specific URLs that lead to flash animated presentations. The presentations welcome users from the brochures to the site and then dynamically communicate a product benefit.

Similar Campaigns

12 items

The Oh Sh!t Handle Campaign

SAATCHI & SAATCHI, Los angeles

The Oh Sh!t Handle Campaign

2024, TOYOTA

(opens in a new tab)