Cannes Lions

TOYOTA AYGO

CHANGE COMMUNICATION, Frankfurt / TOYOTA / 2006

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Rather than recounting familiar stories and highlighting product benefits, the new Toyota Aygo TV ads are designed to ignite curiosity – particularly to visit aygo.de and get to know the new Aygo from Toyota.

Young, cosmopolitan and trendy twenty-somethings who greatly enjoy all things music.Four young guys are in a Toyota Aygo, and are playing with the car radio. Whenever they put the MP3 connection into it, a group of red indians appear around the car.

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